The founder of cradle - internationally registered midwife, certified infant and toddler sleep specialist, and mother of three boys.
The founder of cradle - internationally registered midwife, certified infant and toddler sleep specialist, and mother of three boys.
With over 23 years of experience across the United Kingdom and Australia, Jo has supported thousands of families through the early stages of parenthood - leading postnatal wards in major hospitals and providing in-home maternity care.
Her clinical background allows her to read infant behaviour with clarity, helping families understand what’s really driving sleep challenges and how to move forward with confidence and never at the cost of connection.
A mother of three soccer-loving boys, Jo combines medical expertise with genuine empathy, guiding parents through the challenges of early parenthood with practical, evidence-based solutions. Her philosophy is simple yet powerful: when babies sleep well, families thrive.
With experience spanning both hospital leadership and in-home support, Joanna brings a depth of insight that goes beyond standard sleep advice. Her guidance is clear, considered, and grounded in what truly works for families.
Her Approach
Evidence-led, never rigid.
Every recommendation is grounded in experience and evidence, without relying on one-size-fits-all programs.
Personal, practical support.
Guidance is tailored to your baby, your parenting style, and the natural rhythm of your family - so it feels realistic, calm, and sustainable.