“Cradle was founded to bridge the gap so many families face after birth".”
While pregnancy and delivery receive careful attention, the days, weeks, and months that follow often leave parents feeling under-supported, overwhelmed, and exhausted. With conflicting advice and little continuity of care, many struggle to navigate the realities of newborn care, especially infant sleep.
At Cradle Consulting, we believe birth is just the beginning. Parenting is the new forever and with the right support, families can thrive.
Our services are built on evidence, compassion, and over 20 years of hands-on midwifery experience. From preparing for bringing baby home - what you really need to know, to navigating newborn behaviours and establishing healthy sleep patterns, Cradle Consulting provides clarity, calm, and confidence at every stage from birth to age 5.
“Our goal is simple: to help families move from exhaustion to ease, creating calm nights, happy days, and lasting harmony - with confident and predictable sleep.”
“Cradle perfectly reflects our mission: to gently hold, support, and nurture families as they grow. Just as you cradle an infant—offering care, protection, and reassurance—we cradle parents and children through life’s early stages, creating a safe space where they can thrive with confidence and calm.”
MEET THE FOUNDER
Joanna Sweeney, founder of Cradle Consulting, is an Internationally Registered Midwife, Certified Infant and Toddler Sleep Specialist, and trusted Night Nanny. Originally from Bristol, UK, she has spent over 23 years caring for families across the UK and Australia, leading postnatal wards in major hospitals before launching her own service in Noosa on the Sunshine Coast.
After two decades within the public health system, Joanna was often wishing she had more time to truly support each family - beyond the limits of stretched resources. This longing to provide parents with the individualised and unhurried care they deserve became the aspiration that inspired the creation of Cradle Consulting.
Joanna founded Cradle Consulting to provide a personalised 1:1 service to cut through the noise - offering clear, structured guidance for calm and confident parenting. She recognised that many parents, particularly those from professional careres or highly structured backgrounds, or who have journeyed through IVF, often find the transition to parenthood especially challenging.
“Accustomed to order, timelines, and predictability, Parent’s can often feel overwhelmed with the chaos and uncertainty a new baby brings. Cradle Consulting ensures that, just as in their professional or IVF journeys, parents receive clear, evidence-based steps to follow—restoring a sense of direction, calm, and confidence as their baby grows and sleep needs evolve.”
A mother of three soccer-loving boys, Joanna combines medical expertise with genuine empathy, guiding parents through the challenges of early parenthood with practical, evidence-based solutions.
Her philosophy is simple yet powerful: when babies sleep well, families thrive.
